Most SaaS founders get product launches wrong. They think it’s about blasting their features everywhere on Day 1—but the best launches don’t happen in just one day.

In this episode of The Drafting Table, I sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to break down how to run a product launch that actually works.

We cover:

✅ Why you shouldn’t launch the day your product is released

✅ How to build momentum with a multi-week launch strategy

✅ The right way to test messaging before launch day(s)

✅ Why your launch should focus on end users, not just buyers

✅ Tactical plays that drive awareness and long-term adoption

Natalie shares real-world examples from her work leading growth at Navattic and consulting with top B2B SaaS companies. Whether you’re launching your first product or looking to refine your go-to-market motion, this episode is packed with highly tactical advice.